"We're essentially telling them our entire life stories – stuff you wouldn't even tell your mother – because you are in a private room with a computer," she said. "We tend to think of that as a completely private circumstance. But the reality is that they make a record of every single search you do."
The search engines have sophisticated algorithms to mine data from searches and create very detailed profiles about users. She said those profiles are stored on servers and could fall into the wrong hands... (more)